Kathmandu, the outdoor adventure brand, is embarking on an exciting journey as it appoints Reload Media as its new digital marketing partner, focusing on enhancing its online presence across Australia and New Zealand. This decision comes after a rigorous selection process to find the perfect partner for their ambitious marketing goals. The partnership is set to drive customer engagement and bolster sales through innovative digital strategies.
Reload Media’s Role in Kathmandu’s Growth
Reload Media, a well-known digital marketing agency, will oversee Kathmandu’s performance and brand advertising efforts. Their mission is to connect the adventurous spirit of Kathmandu with an even bigger audience. Emily Standley, Reload’s General Manager of Commercial, expressed her excitement, saying that this collaboration presents a fantastic opportunity to unleash Kathmandu’s full potential in the digital space.
Connecting with Adventurers
Craig Mildenhall, Kathmandu’s General Manager of Digital, also shared his thoughts on this partnership. He pointed out that the synergy between Kathmandu’s outdoor adventure ethos and Reload’s creativity would likely enhance connections with both existing customers and potential new ones. The goal is not just to boost sales, but also to engage consumers in a way that resonates with their adventurous lifestyle.
Exciting Campaigns on the Horizon
The partnership’s launch coincides with Kathmandu’s latest marketing campaign, titled “Come Find Us. We’re Out There.” This campaign invites adventurers to explore the great outdoors while emphasizing the brand’s commitment to quality and sustainability. By integrating Reload Media’s expertise, Kathmandu hopes to create compelling campaigns that echo its adventurous spirit and engage outdoor enthusiasts in meaningful ways.
Supporting Local Initiatives: The Le Sherpa Farmers Market
While Kathmandu focuses on its digital marketing initiatives, the city itself is buzzing with creativity and growth in various sectors. One notable example is the Le Sherpa Farmers Market in Kathmandu, which has become a lively hub of activity, showcasing local food and environmental consciousness. This market, which has been running for eight years, features stalls offering handmade cheeses, organic vegetables, and artisan goods made by young, eco-friendly entrepreneurs. Namgyal Sherpa, co-founder of the market, aimed to connect residents and travelers with Nepalese farmers, fostering a vibrant community spirit.
- The Farmers Market features live music, including performances from a three-piece jazz band.
- Visitors can enjoy the rich flavors of local foods while supporting sustainable practices.
- Such initiatives reflect a growing trend among young creatives in Kathmandu to enhance the city’s food scene.
Impact on Kathmandu’s Retail and Online Shopping
Interestingly, as Kathmandu teams up with Reload Media, other brands under KMD Brands, like Oboz, are also adjusting their strategies to shift towards direct-to-consumer sales. This is in response to a significant drop in Oboz’s wholesale revenue. Recent developments include opening shop-in-shop displays within Kathmandu stores aimed at reducing reliance on wholesale channels and enhancing online sales, which saw a rise of 31.7 percent year-on-year.
| Brand | 2024 Sales Change |
|---|---|
| Oboz | -23.1% (Wholesale) |
| Kathmandu | -18.9% (Online) |
| Rip Curl | -13% (Wholesale) |
This shows that while some brands face challenges in their wholesale sectors, there is a bright light of hope in strengthening online sales and customer relationships. With the next steps focusing on innovative strategies and the spirit of adventure, Kathmandu continues to be a key player in the outdoor retail world.