Great news for fans of the adorable Australian cartoon Bluey! LEGO and BBC Studios have teamed up to create a line of six exciting LEGO Bluey sets, all set to launch in June 2025. This collaboration is thrilling for kids and parents alike, as it brings the playful world of Bluey into the hands of young builders everywhere!
In excellent news for Bluey’s wide-ranging audience
These new LEGO sets are designed to cater to children aged four and up, making them suitable for a wide age range. There’s even a special line of LEGO DUPLO blocks for younger kids, so everyone can join in on the fun. Michaela Edgerley Stovicek, Head of Preschool at LEGO, expressed her excitement, saying this partnership is a “match made in heaven.” Everyone can look forward to creating their own Bluey adventures right in their living rooms!
The characters that kids love
The new LEGO Bluey sets will feature beloved characters from the animated series, allowing children to recreate their favorite scenes and stories. For those unfamiliar with the show, Bluey is a charming and imaginative Blue Heeler puppy who enjoys various adventures with her family and friends. Kids can let their imaginations run wild as they build and play with these fun new sets.
A closer look at the launch
Mark your calendars because these sets are arriving in June 2025! They’ll be available to purchase on the LEGO website, making it easy for kids and collectors to get their hands on them. Julie Kekwick, Head of Licensing at BBC Studios, mentioned that this collaboration seeks to provide kids with imaginative play experiences that align perfectly with the show’s spirit.
More Bluey developments
Bluey is not just stopping at LEGO! The show itself has become a global sensation, with over 150 episodes enjoyed by families around the world. Additionally, there’s an exciting Bluey film in the works expected to be released in 2027. This film is sure to add even more adventures to the already beloved show, making Bluey a continuing source of joy for young fans.
What can we expect from this partnership?
This collaboration between LEGO and BBC Studios will surely expand the Bluey franchise. Both companies have recognized the show’s immense popularity — Bluey was one of the most-watched shows on Disney+ globally in 2023! With the new LEGO sets, fans can expect even more creative ways to engage with the stories they love. The possibility for imaginative play with LEGO is endless, allowing children to take part in building their own Bluey-world and creating new stories along the way.
Building a legacy of creativity
This partnership signifies a broader trend of merging beloved children’s shows with toys, enhancing playtime experiences for kids. Not only do LEGO sets encourage imaginative play, but they also help develop fine motor skills as kids snap together pieces to form their favorite characters and scenes. The upcoming Bluey LEGO sets are set to make meaningful memories for families as they construct and play together.
Stay tuned for more details!
As we look ahead to June 2025, excitement is building for this new range of LEGO Bluey products. Parents and kids alike can keep an eye on LEGO’s announcements for sneak peeks and additional features of these delightful sets. This is certainly a wonderful opportunity for parents to support their children’s creativity and love for storytelling through the lens of their favorite show. So let’s get ready to build and play in the fun world of Bluey!